If there is one thing that Charleston property management companies know, it is that the market is constantly changing with new trends, new best practices, and new technology coming available. Twenty years ago the best places to market a home for rent were newspapers and rental magazines. Today, the industry has moved predominately online with many different platforms having rental market success.
Online Marketing for Rental Homes
Charleston property management companies will find the most success in utilizing the online platforms for rental marketing. Craigslist was one of the first platforms to offer online rental marketing outside of the companies such as rent.com. Craigslist is still used today by property managers all over the country to market their single-family homes, apartments, duplexes, and more to the masses.
Another platform that has recently taken off in the last few years has been Facebook Marketplace. With millions of people, especially millennials, using Facebook it only makes sense that the marketplace would include a niche for rental homes. Facebook can filter search preferences by the number of bedrooms, bathrooms, square footage, and location.
Online platforms are also a great way for tenants to see what a rental home will look like before booking a showing. This helps Charleston property management companies manage their time more efficiently and only show homes to people who are genuinely interested.
When posting rental advertisements online, property managers should ensure they always include complete information in each listing that details all the specifications of the home as well as several pictures that highlight the best things about the home. Make sure to include pictures of the living room, master bedroom, bathrooms, and kitchen, as well as the outside of the home and backyard if there is one. Proper staging of the rental home can take photos to the next level and help renters envision themselves living in the home.
If you’re looking for Charleston property management companies to get your properties rented quickly, call. Scott Properties at 843-790-4929.