Charleston Property Management | Social Media and Your Charleston Property Management Company
Charleston property management is a competitive business. There are dozens of people moving to the Charleston metro area every day and these folks are looking for places to rent while they are starting careers and families, but you have to be able to connect with them if you want them to consider your rental properties. One of the best ways to connect with prospective tenants, and current renters, is to use social media for business, and there are several reasons why.
- Advertising- A Charleston property management company has to advertise their properties; otherwise, no one would know they were for rent. Social media advertising is the best way to target specific demographics or keywords to find qualifying tenants. There are easy social media management tools that make posting to social media easy and convenient.
- Bring Value to Your Business- Tenants and residents in the neighborhoods where you have homes for rent should want to follow you on social media to be in the know about local events. Charleston property management should be the first ones to hear about special events, road closures, town ordinances, and other news. When you can relay this information to your tenants and how them you are invested in the communities, they are more likely to refer you to friends and family for their Charleston property management needs. Your current tenants will also appreciate being able to check a Facebook page and find out when inspections are happening to properties or any rent specials being offered.
- Generate Leads- Social media platforms like Twitter are becoming the best way to reach renters and generate leads due to search functions that allow Charleston property management companies to search for keywords like “moving out.” This super specific targeting can only be done through social media.
Are you looking for a Charleston property management company that understands how to take advantage of social media? Give Scott Properties a call at 843-352-8341.